Boo Retail速溶咖啡包装设计_水果冰茶包装设计

作者：皇家亚美尼亚咖啡    时间：2024年01月31日   分类：速溶咖啡包装设计_水果冰茶包装设计

本篇文章主要是对Boo Retail速溶咖啡包装设计_水果冰茶包装设计的分享，是由皇家亚美尼亚咖啡创作设计的速溶咖啡包装设计_水果冰茶包装设计方案，希望可以给您带来设计灵感和参考价值。

Boo Retail速溶咖啡包装设计_水果冰茶包装设计

多年来，皇家亚美尼亚咖啡包装设计盒上一直点缀着一只优雅的猫头鹰插图，它已经成为产品的标志性象征，让人们亲切地称之为“boo”（在亚美尼亚语中意为“猫头鹰”）。

面对时光变迁，皇家亚美尼亚迎来了一个具有挑战性的任务：重新进行Boo Retail速溶咖啡和水果冰茶系列的包装设计，因为现有产品包装设计已显过时。然而，他们又希望在此过程中保持品牌的身份，将深受喜爱的猫头鹰作为零售产品包装设计的核心。

我们做出了一项策略性的决定，创造了一个名为“Boo”（猫头鹰）的子品牌，以延续多年来人们对产品的独特称呼。同时，我们将“Boo”演变成了一个独特的字母标志。

在全新的零售包装设计中，我们彻底改造了猫头鹰形象，将它打造成包装概念的焦点。新的猫头鹰更富有活力，更为宏伟，焕发着勃勃生机。除此之外，我们为其他产品线创造了两个全新的猫头鹰角色。我们巧妙地采用了旧包装设计的颜色逻辑，用以区分咖啡的不同种类，并将这种逻辑巧妙地应用于猫头鹰角色的眼睛上。此外，代表冰茶系列包装设计的猫头鹰角色戴着不同颜色和框架的眼镜，象征着茶中对应的水果和口味。
通过这次精心的速溶咖啡包装设计和水果冰茶包装设计，我们不仅成功保留了皇家亚美尼亚的品牌特色，还为其注入了全新的活力与生机，使消费者在每一次的选择中都能与这只可爱的“Boo”猫头鹰建立更加亲切的情感联系。

For numerous years, the enchanting visage of an owl has graced the packaging of Royal Armenia coffees, imprinting a lasting impression on consumers. This distinctive symbol has become so ingrained in the product's identity that it is affectionately referred to as "boo" in Armenian, signifying the revered owl.

Faced with the intricate challenge of revitalizing the packaging for their coffee and iced tea line, Royal Armenia entrusted us with this crucial task. The existing design, having weathered the passage of time, felt antiquated and no longer resonated with contemporary sensibilities. Our mandate was clear: undertake a transformation that breathes new life into the brand while preserving the cherished owl emblem.

In a strategic move, we conceived a subbrand christened "Boo," aligning seamlessly with the endearing moniker the product had acquired organically over the years. This metamorphosis extended to the creation of a distinctive typographic logo, further solidifying the identity of "Boo" as the central element.

Our redesign positioned the owl as the unequivocal hero of the packaging concept. This updated iteration exudes playfulness, boasts increased proportions, and radiates freshness. Expanding beyond the primary owl, we introduced two new owl characters to complement additional product lines, enhancing the brand's thematic richness.

Maintaining a nod to the heritage, we retained the color logic from the original packaging to delineate various coffee types, artfully applying it to the captivating eyes of the owl characters. Taking innovation a step further, our owl characters representing the ice tea line sport an array of glasses in diverse hues and frames, symbolizing the nuanced fruits and flavors embedded within each tea variant.



In essence, our meticulous redesign not only preserves the legacy of Royal Armenia but also infuses a renewed vibrancy. The "Boo" subbrand, with its revamped owl iconography, stands as a testament to the brand's evolution, captivating consumers with a harmonious blend of tradition and modernity.